If you can judge a book by its cover, (and yes you can–which doesn’t mean I’m a proponent of prejudice and snap judgements–it simply means EVERY detail of this author’s process was considered and thought about deeply) then you can certainly judge a book by its title–perhaps even more so. A title should be a mini poem, a gateway, a threshold, into the larger themes, metaphors, and plot of your book. The title is a badge your book will wear, a badge you yourself will wear, especially when it comes to memoir.
I would suggest multiple brain dumps, brain storms, collaborative brain trusts–to come up with your title–sit with your favorites for a few weeks. Present your favorites to you closest inner circle and take a poll. Then open it up to your larger community for their thoughts and ideas. Most of all check in with yourself–what resonates most with your true heart’s desire and what you are trying to communicate with the book. Connect with your intuition–you should feel excited, proud, and motivated by your title.
And what about subtitles? I am of two minds. I love the purity of a simple, poetic title. And yet, these days in order to reach readers it’s very helpful to include a subtitle that speaks to your niche. I chose both. Your title needs to be enigmatically informative but not obscure, catchy but not hokey, original but not overly inscrutable. A great title should propel you the reader into the swelling wave of the book, salt-spraying you with hints of the primary themes and the big why of the book. Given the insane ocean of information we are all swimming in, a good book title has the hard task of leaping out of the sea as a shiny dolphin might, inspiring awe and curiosity and a desire for a second, third, and fourth look. A look that will turn into a stare of wonder and then a surrender to immediate communion with that creature–that creature being the book.
Learn more about marketing your book and taking your writing practice to the next level in the upcoming online course Brilliant Writer: The Master Class for Successful Writers