Tag Archives: writers

How To Become a Successful Copywriter

How To Become a Successful Copywriter

Most writers dream of making a living solely off their creative writing, but often times writers have to go where the work is. A field that has quite a high demand for creative writers is copywriting. However, jumping into the copywriting industry isn’t as easy as it looks.

San Francisco SEO copywriter Anna Colibri outlines ten tricks of the trade that can make a beginner copywriter a successful one in no time. Learn more about some key factors such as why copywriters need a business license, getting started on your brand, creating an SEO plan, and more here: http://www.annacolibri.com/how-to-become-a-copywriter/

Book Titles: How to Title Well

Book Titles: How to Title Well

If you can judge a book by its cover, (and yes you can–which doesn’t mean I’m a proponent of prejudice and snap judgements–it simply means EVERY detail of this author’s process was considered and thought about deeply) then you can certainly judge a book by its title–perhaps even more so. A title should be a mini poem, a gateway, a threshold, into the larger themes, metaphors, and plot of your book. The title is a badge your book will wear, a badge you yourself will wear, especially when it comes to memoir.

I would suggest multiple brain dumps, brain storms, collaborative brain trusts–to come up with your title–sit with your favorites for a few weeks. Present your favorites to you closest inner circle and take a poll. Then open it up to your larger community for their thoughts and ideas. Most of all check in with yourself–what resonates most with your true heart’s desire and what you are trying to communicate with the book. Connect with your intuition–you should feel excited, proud, and motivated by your title.

And what about subtitles? I am of two minds. I love the purity of a simple, poetic title. And yet, these days in order to reach readers it’s very helpful to include a subtitle that speaks to your niche. I chose both. Your title needs to be enigmatically informative but not obscure, catchy but not hokey, original but not overly inscrutable. A great title should propel you the reader into the swelling wave of the book, salt-spraying you with hints of the primary themes and the big why of the book. Given the insane ocean of information we are all swimming in, a good book title has the hard task of leaping out of the sea as a shiny dolphin might, inspiring awe and curiosity and a desire for a second, third, and fourth look. A look that will turn into a stare of wonder and then a surrender to immediate communion with that creature–that creature being the book.

Learn more about marketing your book and taking your writing practice to the next level in the upcoming online course Brilliant Writer: The Master Class for Successful Writers

 

What is writer’s block?

What is writer’s block?

Writer’s block can be a very real issue for some people. What do you do when you feel your creativity has dried up, you have nothing to say, or you feel everything you do say has already been said? Writer’s block can be paralyzing.

The true antidote is silence. This might sound absurd, but really the only way I’ve ever been able to reinvigorate my writing practice and get the vibrant ideas churning again, is to turn off my chattering brain. Sit down and do nothing. Sit in silence. Or walk contemplatively in silence. Focus on the simple fact of your breathing. Entertain, or glom on to no thoughts, just let them stream on through.

If you have a particularly vexing issue or life challenge, try an hour of vigorous exercise first, and then come to a period of silence. If this is difficult for you, try it in short increments at first, 5-10 minutes, and then extend to 20, 30 or 45 minutes. This is a powerful practice that can change your writing practice and your life forever! I would recommend a class on mindfulness or meditation, or hire a coach who has meditation experience. You will be amazed.

Writer’s block is often a case of “monkey mind,” a mind consumed with memories, obsessions, fears, anxieties, and anticipations. Meditation helps calm the mind, settle out the thoughts, and restore the body to a state of peace and openness. With repeat practice over time you will notice more space in your mind for original creative ideas, and a renewed energy to put those ideas to the page with confidence!

For more writing tips, check out the upcoming online course Brilliant Writer: The Master Class for Successful Writers